A search engine is a searchable program that accesses online stores automatically and frequently and stores the title, keywords and, in part, the contents of online stores in a database. When a user calls a search engine to find information, a phrase or a word, the search engine will look into this online store database and, depending on certain priority criteria, will create and display a list of results

The problem is not trivial at all, because:

• there are already over 100 million online websites / online store totaling billions of web pages distributed across the globe
• the content of this page is not static, but very dynamic (it changes frequently)
• the answer to a search order must come quickly, generally in less than half a second, even when the result list contains, say, tens of thousands of online store websites matched to the search criteria used. Presentation of the main web search engines

Google

Google or Google Web Search is a web-based search engine created by American company Google Inc, founded on September 15, 1997 by two Stanford University PhD students, Larry Page and Sergey Brin. The search engine provides a simple and fast way to find information from web sites in 124 languages, with a database of over 25 billion pages of websites. Statistics indicate that over 80% of searches on the Internet are conducted through the Google search engine, ranking first in consumer preference.

Yahoo!

It is a web portal created and owned by Verizon Communications based in Sunnyvale, California, and known especially for the Yahoo Search search engine, which is one of the most popular web sites in the United States.

Yahoo! was originally called "Jerry and David's Guide to the World Computer Network". Yahoo! Name comes from the expression: "Yet Another Hierarchical Officious Oracle".

Bing

It's a Microsoft web search engine that lets you search for web pages, news, products, and images. It was previously known under the names of Live Search, Windows Live Search and MSN Search. At the time of MSN Search, groups or articles could be searched for on Encarta's Encyclopedia. Since July 2009, in an attempt to dethrone Google, Bing has made a partnership with Yahoo's search engine, the latter displaying the results provided by Bing. The engine is available in several languages, but not in the Romanian language

Search Engine Optimization (SEO) is a process of improving the visibility of web sites / online stores or web pages in order of search results in the search engine list. SEO is a sub-category of SEM online marketing, created in 1990, with the advent of the first web sites / online stores on the Internet, and which represents the totality of techniques by which a website is brought to a form in which it is propelled top of the list of search engine results for various keywords, increasing site quality traffic and user experience. This relatively new industry involves a set of operations performed by the promotion team to increase the position of a website in the search results list for some key words, expressions, interesting and relevant from the point of view of the respective business.

Broadly speaking, SEO is a component of Marketing in that it requires understanding how search algorithms work and what visitors are looking for, in order to establish correspondence with web sites that offer what they are looking for. Certain SEO techniques may involve optimizing site encoding without making visible changes to visitors, such as site structure hierarchy, avoiding or resolving issues that might prevent search engines from completely indexing the web site. Other more visible efforts would be creating unique content that is easily indexed and extracted from websites.

The term SEO can also refer to "Search Engine Optimizers," a term adopted by the consultants industry that is in charge of optimizing and creating websites on behalf of clients as well as by SEO site owners who can work with SEO inside the company.

It is said that Google has over 300 factors in the result display algorithm, which has created many polemics about the SEO tactics used by webmasters. And in an opinion poll, over 120 SEO experts have provided insights about the importance of over 80 ranking factors.

Web site owners / online shoppers have begun to recognize the value of superior classification and visibility, creating an opportunity for SEO white hat and black hat (black hat) SEO practitioners.

"White hat" includes those companies that use techniques that are considered "legal" to promote web sites / online stores within search engines. For the most part, they are based on optimizations to the structure of the pages contained within the online web site / online store to be properly interpreted and evaluated by search engine ranking algorithms.

A large number of blogs and discussion forums have been published, including in Romanian, which provides web site / online shop developers with guidance and advice on how to create web pages for online websites / websites to be optimized from search engine point of view.

The earliest use of the phrase "search engine optimization" was in a spam message posted on Usenet on June 26, 1997.

What SEO helps

Proper optimization of a web site / online store leads to a better presence in search engines for relevant user searches related to the information, services or products presented on the web site / online shop. This leads to more visitors, more interested people and more sales. But this is not everything SEO does, its impact being much larger and more beneficial.

SEO helps:

• search engines do their job better
• people find the information, the images, the products they need
• a real industry of specialists and trainers to have jobs
• to cut spending by promoting online websites / online stores

Without SEO, a blind reader browsing the Internet using a screen reader - a program that reads the content of the web sites / online stores, could not understand what a site / store or another contains, especially if they are made up of images named under form pictura7592.jpg instead of phone-samsung-notes-8.jpg

How to Create Seo On Page

As for On-Page SEO, we need to consider a number of activities:

• Create a Friendly SEO design that captures users and keeps them on the web site / online store as much as possible, making them come back
• Web Domain - Age and relevance;
• The age of each link in the online web site / online store and the redirection of old links to new ones to convey from their authority;
• Writing code for an optimized website / online shop optimized
• Writing code as efficiently as possible so reading and, implicitly, loading the page is as fast as possible;
• The total size of the code is not very large;
• The existence of other attributes and title for images;
• Using the heading headers: h1, h2, h3, h4, h5, h6;
• Ideally there would be one CSS file;
• Avoiding links to other web sites / online stores as you give your website authority to these sites / stores;
• Do not use too many internal links on a single page;
• One entry to the web site: www.magazin-online.ro or magazin-online.ro; the redirect of one to the other;
• Redirecting pages that no longer exist to the website homepage / online store; you will also transfer the authority of pages that no longer exist and avoid unpleasant situations sending the user to a non-existent page;
• Writing META Titles (60-70 characters), META Descriptions (150-160 characters), and Defining keywords for each web page - These should be as relevant as possible and found on the page (TITLE is a maximum recommended of 56 characters, or equivalent to a maximum of 6 words);
• Rewriting links containing the chosen keywords (but related to the entire content of the page);
• Redirect old links to new ones (redirect 301) to transfer authority;
• Implementing Google Analytics and Google Webmaster Tools to monitor your website / online store website
• The existence of the favicon (your logo needs to be found in the browser bar above);
• The existence of the robots.txt file;
• The existence of sitemap.xml and sitemap.html;
• The content of the web site / online store;
• Writing relevant content for the user, using the keywords we want to index;
• Do not use / create duplicate content;
• The page must have as much content as possible and be updated frequently.

Online site / website images

The images must be as small as possible, made especially for the web (RGB color spectrum, web-adapted resolution or monitor, ie 72 ppi average resolution of operating systems) so that they load as fast as possible server;

Images must be named according to your chosen keywords.

The size of the online store site

The higher it is, the more a site is. We must constantly focus on adding new pages and new content to existing pages.

Social networks

The existence of social networks in the site is very important; try to post as much as possible on social networks and attract as many users as possible to your site.

Hosting the online store

The web site of the online store must be hosted on trustworthy servers so that it loads quickly, does not enter the blacklist and is permanently active.

How to Create SEO Off-Page

In terms of creating SEO Off-Page, we can do a number of activities to help index the web site / online shop in search engines. It is an ongoing activity, but it can bring us a lot of organic traffic. Here are some activities you can do:

• Press Releases;
• Create promotional videos uploaded to different web sites (youtube.com, trilulilu.ro etc.);
• Social networks;
• Enroll in relevant directories to our domain;
• Create AdWords Campaigns;
• Creating discussions on forums, social networks;
• Create power point presentations;
• News;
• Creating various articles

A template is a custom graphic design and specifically designed to be used as the basis for creating a website / online store. Due to the fact that we do not work with predefined templates, each web site created by us is unique, it is well understood that it is done with the help of the end user.

Personalizing a template involves inserting your logo, slogan, images and texts, descriptions, personalizing colors, fonts, web page / online store button texts, personalization of the header , the contact form, installing or uninstalling other functionalities needed for the web site / online store. Once you've been able to customize the template according to your needs, the web site needs to be optimized to be well-indexed in search engines. All this work requires time and certain competencies in the field of web site programming online. But our experience recommends us for that.

The admin admin panel created by us is an interface where you can manage your data, view reports, view the current state of your computer system without the need for programming knowledge. Practically, the admin panel created by us makes the programmer's job, but with the help of a friendly interface, even someone who has no knowledge in the field of computer science can access and work in it.

How will you login to the admin panel created by us:

To access the created online store management panel, visit https://www.magazin-online.com/admin. Replace shop-online.com with the domain where the installation was made, if the installation was made in a directory (eg: shop) go to http: // www. shop-online.com/shop/admin (replace the shop with the name of the installation where the installation was made) we provide this information right after creating the online store.

Maintenance is a set of technical and organizational activities that aim to maintain or restore a web site in a specific state in order to be able to provide a determined service. According to European Standard EN 13306: 2001, maintenance is the set of all technical, administrative, and management actions during the life of a web site intended to maintain or restore it to a state in which it can perform its required function required) .For our web sites we make back-up once a month or up to twice at the customer's request free of charge.

E-mail or e-mail means systems for sending or receiving messages, usually via the Internet (in our case through the online store we create). All "emails" ("correspondence", "messages") are also called individual messages sent through these systems. The word comes from English from e-mail, e-mail. Sometimes e-mail also uses the simple mail name.

The first e-mail was sent in 1971 by programmer Roy Tomlinson.

An email address is in the form of magazin.online@magazin.online [TLD], where storein.online is the address of the online store that provides the email service, and the [TLD] is the geographic location extension of the domain from the Top Level Domain). An example: mail.creare.web.site@creare-web-sitecom. The typographic sign @ is read in Romanian "a rond" and means "to".

The e-mail standard is defined in RFC 5322, which states inter alia that emails are consisting of two parts:

• header (header), which includes information such as recipient, subject, etc.
• the body, the text of the message itself.

The header contains at least four fields:

• sender (From) - e-mail address of the sender of the message, (of the one who creates)
• recipient (To) - recipient's e-mail address (or recipients' addresses, if are many),
• subject (Subject) - a summary of the message,
• date (date) - the local date and time of the message.

Other commonly used fields are:

• Cc - indigo copy (from & quot; Carbon Copy & quot;) - an identical copy of the message must also be sent to or email addresses in this field
• Bcc - Blind Carbon Copy Copy - like Cc, only that no recipient will find out who else is sent copies of the message, besides himself

In other words, to create a mailing address, we need your online store domain, that is, an internet address that we can link to and can implement in the online store

A virtual store, online store, or e-shop is an e-commerce website designed to sell products and services. In most cases, the online store is a platform on which products are added. These products can be accessed and purchased with credit card. On complex online stores, users can select the payment method: credit card, bank transfer, refund and mode of transport: mail, courier, airplane, etc.

Most large traders, corporations, or brands, develop their own web programming departments and create virtual stores using advanced e-commerce solutions. From this category we mention: Adidas, Puma, Boss, Nike, etc. Such virtual stores present a multitude of tools that help users / customers make important decisions about their orders.

Advanced online stores have CRMs, customer management systems. Thus, online stores identify new customers, or loyal customers. Most online stores offer discounts to loyal customers, discounts that can be made directly by a discount or by a percentage coupon (eg 10% discount) or numeric (eg -40 lei).

Often, the biggest challenge for an online store is to gain customer confidence.

There are certainly no universal features or design options to guarantee the success of an online store, but there are many essential elements to be taken into account when creating an online store.

Online store features

Here are some great features to make a profitable online store.

1. The main purpose - selling products

In order to highlight the main purpose of the online store, it is necessary that the "buy" button be as visible to visitors to the site as possible. The "buy" button is what makes the difference between an online store or the mere online presence of a brand.

2. Benefit from the advantages of your products

The purpose of an online seller is to convince the client that he needs his products. Structuring products under "special offers" or "new collections" often have an impact on buyers increasing product sales rates.

3. Win the trust of customers

Often online shoppers are more careful about the products they buy and how they choose to spend their money. Before making the decision to buy a product, visitors want to know as much as possible about the product you want, the purchase process, the payment modality, the delivery service and the warranties offered, these being decisive factors in winning your customers' confidence. Makes descriptions as detailed as possible and adds related product pictures.

4. Post your "business card" - logo

A remarkable logo can be considered the business card of online stores. When it comes to online shopping a known logo is a soothing symbol and a trusted item for your online shop customers.

5. Offers discounts, free shipping and loyalty rewards

People are attracted, for the most part, by discounts, but some are interested in free shipping of products, or in offering fidelity prizes. A lot of people, in times of discounts, easily buy any product that is at a low price

6.Last news

Always post the latest news, discount period, or future events that you want to bring to the attention of your customers on the homepage of the online store, thus facilitating access to information. In addition, in this way, loyal customers will be able to track new products without having to browse through the full stock of your online store.

7. Implements the shopping cart, authentication panel, and search box

The shopping cart is an essential feature for all online stores, represented by a symbolic icon. Some online stores offer authentication for existing customers, where they can check the order history, or get special offers or discounts on certain products. Implementation in the online store of the search box is an advantage, facilitating access to the specific sought products.

8. Displays accepted payment methods

Online stores frequently use the primary payment methods: credit, debit cards, cash, paypal. Some online stores do not accept international credit cards or there may be technical limitations to a payment method, which is why it is important to know the accepted payment methods; they are represented as icons and are displayed on the homepage of the online store.

9. Link to social networking sites

It is appreciated that social networking sites are the best sources for information and are excellent opportunities for promoting online store products. Also, with the help of social sites, online stores can bring the latest products to customers.

10. Uses credibility indicators

Credibility indicators are represented by small images or logos that give visitors a security guarantee for transactions made at your online store. The presence of these indicators is an advantage, with customers being protected by personal data protection.

11. Visible contact number and technical support via chat

The phone number must be visible on every page of the online store, so the buyer can contact the seller directly. Also appreciated by buyers is technical support in the form of chat where they can ask for product information and contact the technical team for the duration of the online shop's work schedule.

In addition to these features, the "clean" design tailored to the online store, representative and easy-to-access menus, reviews from customers will help build a better reputation for your online store. People often decide shortly whether they like an online store or not, which is why their interest should be captured in the first few seconds of accessing the site, otherwise visitors will find another online store, or another more attractive web page.