Marketing & Advertising

What is Marketing?

Marketing and promotion

In general, marketing is "the science and art of convincing customers to buy." Philip Kotler defined marketing as "a social and managerial process through which individuals or groups of individuals obtain what they need and want by creating, offering and exchanging products and services of a certain value." Simplistically, marketing is "the art and science of selling".

Due to the characteristics of the marketing processes, the ways of implementing marketing decisions, the new concepts and visions of the elements that make up a marketing action as well as the different levels of perception and approach of this component of the market economy, the definitions and explanations of the term marketing are varied and permanently adapted to the new realities of the economic environment.

Our company can help you through:

Marketing strategy consultancy

Marketing and promotion

The marketing strategy is the goal of increasing sales and achieving a sustainable competitive edge. The marketing strategy includes all the basic and long-term marketing activities that deal with the analysis of the initial situation of a company and the formulation, assessment and selection of market-oriented strategies and contribute to the company's goals. The marketing strategy may vary depending on the position of each company. However, there are a number of generic ways of categorizing strategies as follows: Leader (Leader) Challenger (Candidate) Follower (Disciple) Nicher (Niche).

Successful campaigns require careful analysis of the client's business, understanding of the business and the field of activity.

Social media promotion (Facebook, Twitter, Linkedin, etc)

Marketing and promotion

Promotion can be done through both Facebook ads and ad groups created by Facebook users. We recommend doing both through paid campaigns and by distributing ads to relevant groups in your domain.

The direct purpose of these messages is to stimulate the wishes of potential clients and to form positive associations in relation to the promoted product or company, a goal which is achieved by using more or less subtle psychological manipulation methods.

Google AdWords Campaigns

Marketing and promotion

Why Google AdWords?

Get more customers. Whether the goal is to increase the number of visitors to your site, online sales, phone calls, or customer loyalty, Google AdWords can help you.

Advertise locally or globally.Directing your ads to customers in specific countries, regions or cities, or those who are within a certain distance of your business or shop.

Attract the right users at the right time.Your business is found by Google users even when they are looking for the products or services you offer.

SEO optimization through which your site will reach the first pages of the search engines.

Marketing and promotion

Proper optimization of a web site leads to a better presence in search engines of relevant user searches related to the information, services or products presented on the web site. This leads to more visitors, more interested people and more sales. But this is not everything SEO does, its impact being much wider and more beneficial.

Search Engine Optimization (SEO) is a process of improving the visibility of web sites or web pages in the ordering of search results in the search engine list. SEO is a sub-category of SEM online marketing, created in 1990, with the advent of the first web sites on the Internet, and which represents the totality of techniques by which a website is brought to a form in which it is propelled up the list the results of a search engine for various keywords, increasing site quality traffic and user experience. This relatively new industry involves a set of operations performed by the promotion team to increase the position of a website in the search results list for some key words, expressions, interesting and relevant from the point of view of the respective business.

Facebook Ads Campaigns

Marketing and promotion

With Facebook advertising, it's easy to find the right people, get their attention and get results. Two billion people use Facebook every month. With our effective audience selection tools, you can reach the right people for your business. Using the information you have about your customers, such as demographics, areas of interest, and behaviors, you can get in touch with people like them.

For more details, we are here Monday to Friday between 8:30 and 17:00