A search engine is a searchable program that accesses web sites automatically and frequently and stores the title, keywords and, in part, even the content of the websites in a database. When a user accesses a search engine to find information, a particular phrase or a word, the search engine will look into this database of web sites and, depending on certain priority criteria, will create and display a list of results.

The problem is not trivial at all, because:

• there are already more than 100 million websites already counting a total of billions of web pages distributed around the globe
• the contents of these pages are not static but very dynamic (frequently changing)
• the answer to a search order must come quickly, generally in less than half a second, even when the result list contains, say, tens of thousands of webpages matching the search criteria used. Presentation of the main web search engines

Google

Google or Google Web Search is a web-based search engine created by American company Google Inc, founded on September 15, 1997 by two Stanford University PhD students, Larry Page and Sergey Brin. The search engine provides a simple and fast way to find information from web sites in 124 languages, with a database of more than 25 billion pages of websites. Statistics indicate that over 80% of searches on the Internet are conducted through the Google search engine, ranking first in consumer preference.

Yahoo!

It is a web portal created and owned by Verizon Communications based in Sunnyvale, California and known especially for the Yahoo Search search engine, and a host of other services based on a unique account, including Yahoo Directory, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Groups, Yahoo Answers, Yahoo Maps, Yahoo Video, Yahoo! Messenger and others Yahoo is one of the most popular web sites in the United States

Yahoo! was originally called "Jerry and David's Guide to the World Computer Network". Yahoo! Name comes from the expression: "Yet Another Hierarchical Officious Oracle"
At the end of 2011, the company had 14,000 employees.
Verizon Communications has bought Yahoo! in June 2017.

Bing

It's a Microsoft web search engine that lets you search for web pages, news, products, and images. It was previously known under the names of Live Search, Windows Live Search and MSN Search. At the time of MSN Search, groups or articles could be searched for on Encarta's Encyclopedia. Since July 2009, in an attempt to dethrone Google, Bing has made a partnership with Yahoo's search engine, the latter displaying the results provided by Bing. The engine is available in several languages, but not in the Romanian language

Search Engine Optimization (SEO) is a process of improving the visibility of web sites or web pages in the ordering of search results in the search engine list. SEO is a sub-category of SEM online marketing, created in 1990, with the advent of the first web sites on the Internet, and which represents the totality of the techniques by which a website is brought to a form in which it is propelled up the list the results of a search engine for various keywords, increasing site quality traffic and user experience. This relatively new industry involves a set of operations performed by the promotion team to increase the position of a website in the search results list for some key words, expressions, interesting and relevant from the point of view of the respective business.

Broadly speaking, SEO is a component of Marketing in that it requires understanding how search algorithms work and what visitors are looking for, in order to establish correspondence with web sites that offer what they are looking for. Certain SEO techniques can involve optimizing site encoding without making visible changes to visitors such as site structure hierarchy, avoiding or resolving issues that might prevent search engines from completely indexing the web site. Other more visible efforts would be creating unique content that is easily indexed and extracted from websites.

The term SEO can also refer to "Search Engine Optimizers," a term adopted by the consultants industry that is in charge of optimizing and creating websites on behalf of clients as well as by SEO site owners who can work with SEO inside the company.

SEO consultants often propose SEO as a single service, being part of a larger marketing campaign. Because an effective optimization process may require changes to the source code of the web site, it is recommended that it be included in the initial development and web site design to become "Search Engine Friendly". The term "Search Engine Friendly" is used to describe the design, menus, content management system and product basket in the created web site that can be easily and efficiently optimized.

It says Google has over 300 factors in the result display algorithm, which has created many polemics about the tactics used for SEO among webmasters. And in an opinion poll, over 120 SEO experts have provided insights about the importance of over 80 ranking factors.

SEO History

Webmasters and content providers have begun to optimize web sites for search engines since the mid-1990s, when the early search engines cataloged the early Web site

Initially all that webmasters had to do was add the page or URL to the different search engines that sent a spider to crawl through the page, extracts links to other pages, and returns information from a page for indexing. The process involves copying the page by spiders and storing on their servers, where a second program, called indexer, extracts different information about the website, such as the words contained and their place on the page, as well as any weighting for specific words, as well as links to other web pages that are added in a programming manner that makes them suitable for crawling at a later date.

Web site owners have begun to recognize the value of higher ranking and visibility, creating an opportunity for SEO white hat and black hat (black hat) SEO practitioners.

"White hat" includes those companies that use techniques that are considered "legal" to promote search engine web sites. In large part, they are based on optimizations of the structure of the pages contained within the web site to be correctly interpreted and evaluated by search engine ranking algorithms.

A large number of blogs and discussion forums have appeared, including in Romanian, which provides web site developers with guidance and advice on how to create web pages for websites to be optimized from the point of view of motors search.

The earliest use of the phrase "search engine optimization" was in a spam message posted on Usenet on June 26, 1997.

What SEO helps

Proper optimization of a web site leads to a better presence in the search engines of relevant user searches related to the information, services or products presented on the web site. This leads to more visitors, more interested people and more sales. But this is not everything SEO does, its impact being much larger and more beneficial.

SEO helps:

• search engines do their job better
• people find the information, the images, the products they need
• a real industry of specialists and trainers to have jobs
• to reduce the costs of promoting online websites

Without SEO a blind citizen browsing the Internet using a screen reader - a program that reads the content of the web sites, he would not understand what a site or another contains, especially if they are made up of images called pic2054.jpg place of baston-pliabil.jpg

How to Create Seo On Page

As for On-Page SEO, we need to consider a number of activities:

• Create a Friendly SEO design that captures users and keeps them on the web as much as possible, and will make them come back
• Web Domain - Age and relevance;
• Age of each link in the web site and redirection of old links to new ones to convey from their authority;
• Writing code for an optimized website;
• Writing the code as efficiently as possible so reading and, implicitly, loading the page is as fast as possible;
• The total size of the code is not to be very large;
• The existence of other attributes and title for images;
• Using the heading headers: h1, h2, h3, h4, h5, h6;
• Ideally there would be one file CSS;
• Avoiding links to other web sites as you give your site's authority to these sites;
• Do not use too many internal links on a single page;
• One entry to the web site: www.web-site.ro or web-site.ro; the redirect of one to the other;
• Redirecting pages that no longer exist on the website's homepage; you will also transfer the authority of pages that no longer exist and avoid unpleasant situations sending the user to a non-existent page;
• Writing META Titles (60-70 characters), META Descriptions (150-160 characters), and Defining keywords for each web page - These should be as relevant and found on the page (TITLE is a maximum recommended of 56 characters, or equivalent to a maximum of 6 words);
• Rewriting links containing the chosen keywords (but related to the entire content of the page);
• Redirect old links to new ones (redirect 301) to transfer authority;
• Implementing Google Analytics and Google Webmaster tools to monitor your website;
• The existence of the favicon (your logo needs to be found in the browser bar above);
• The existence of the robots.txt file;
• The existence of sitemap.xml and sitemap.html;
• The content of the website;
• Writing relevant content for the user, using the keywords we want to index;
• Do not use / create duplicate content;
• The page must have as much content as possible and be updated frequently.

Web site images

The images must be as small as possible, made especially for the web (RGB color spectrum, web-adapted resolution or monitor, ie 72 ppi average resolution of operating systems) so that they load as fast as possible server;

Images must be named according to your chosen keywords.

Web Site size

The higher it is, the more a site is. We must constantly focus on adding new pages and new content to existing pages.

Social networks

The existence of social networks in the site is very important; try to post as much as possible on social networks and attract as many users as possible to your site.

Hosting

The web site must be hosted on trustworthy servers so that it loads quickly, does not enter the blacklist and is permanently active.

How to Create SEO Off-Page

In terms of SEO Off-Page creation, we can do a number of activities to help us index the web site in search engines. It is an ongoing activity, but it can bring us a lot of organic traffic. Here are some activities you can do:

• Press Releases;
• Create promotional videos uploaded to different web sites (youtube.com, trilulilu.ro etc.);
• Social networks;
• Enroll in relevant directories to our domain;
• Create AdWords Campaigns;
• Creating discussions on forums, social networks;
• Create power point presentations;
• News;
• Creating various items

A template is a custom graphic design and specifically designed to be used as the basis to create a website. Because we do not work with predefined templates each web site created by us is unique, well understood that it is done with the help of the end user.

Customizing a template involves inserting the slogan into the created website of your logo your images and texts, descriptions, customizing colors, fonts, access button texts web site, customizing the header, contact form, installing or uninstalling others functionalities required for the web site. Once you've been able to customize your template by your needs, the web site needs to be optimized to be well indexed in search engines this work requires time and certain competencies in the field of web site programming online. But our experience recommends us for that.

A admin panel created by us is an interface through which you can manage your data, view reports, see the current state of your computer system without the need for programming knowledge. Practically, the admin panel created by us does the job of the programmer but with the help of a friendly interface even someone who has no knowledge in the field of informatics can access it and work in it.

How will you login to the admin panel created by us:

To access the administration panel of the created web site, visit https://www.creare-site-web.ro/admin. Replace create-site-web.com with the domain where the installation was made, if the installation was done in a directory (eg: shop) go to http: // www. create-site-web.ro / shop / admin (replace the shop with the name of the installation where the installation was made) provide this information to you immediately after you created the website.

Maintenance is a set of technical and organizational activities aimed at maintaining or restore a web site in a specific state so that it is able to secure one determined service. According to European Standard EN 13306: 2001, maintenance is the whole of all technical, administrative, and management actions during the life of a web site, intended to maintain or restore it to a state in which it can perform its function required (required). For our web sites we make back-up once a month or maximum twice at the customer's request.

E-mail or e-mail means messaging or messaging systems usually through the Internet (in our case through the created website). All "emails" ("Correspondence", "messages") are also called individual messages sent through these systems. The word comes from English from e-mail, e-mail. Sometimes for e-mail you can uses the simple mail name.

The first e-mail was sent in 1971 by programmer Roy Tomlinson.

An email address has the form @ web-site-creation-web-site [TLD], where web site is the site address web service provider, and the [TLD] is the geographic location extension of the domain (from English from Top Level Domain). An example: mail.creare.web.site@creare-web- sitecom. The sign typographic @ is read in Romanian "a rond" and means "at";.

The e-mail standard is defined in RFC 5322, which states inter alia that emails are consisting of two parts:

• header, which includes information such as recipient, subject, etc.
• the body, the text of the message itself.

The header contains at least four fields:

• sender (From) - e-mail address of the sender of the message, (of the one who creates)
• recipient (To) - recipient's e-mail address (or recipients' addresses, if any) many),
• subject (Subject) - a summary of the message,
• date (date) - the local date and time of the message.

Other commonly used fields are:

• Cc - indigo copy (from & quot; Carbon Copy & quot;) - an identical copy of the message must also be sent to or email addresses in this field,
• Bcc - Blind Carbon Copy Copy - like Cc, only that no recipient it will find out who is sending copies of the message, other than himself.

In other words, to create a mailing address, we need your domain site, that is, one the internet address we can link to and which we can implement on the website.

The term web site comes from the English web site and designates a group of web pages multimedia (containing texts, fixed images, animations, etc.), accessible in the Internet in principle usually on a particular topic, and which are connected by the so-called hyperlinks. The various websites, Web sites can be created by an organization, a private person, public institutions, etc. Initial the notion appeared in Romanian written in two forms: web site and site (as in English). Linguist George Pruteanu considered the preferred option to be a site.

Usually a website is managed (created, maintained, and updated) by a so-called webmaster, but there are other possibilities:

• the website is automatically and permanently updated based on a database;
• its pages are created dynamically and automatically according to user action within a web application;
• the website is created and managed by its users.

At the beginning of the Internet each website is accessed by indicating its specific numeric address (IP address), e.g. 155,284,317,027. Later on the websites were also named domains that make it easier to indicate that address by words or names easy to remember, like www.wikipedia.org. Web site addresses must be clear established, unique in the world and even guaranteed for the respective owner.

What is the Web Page

A website is usually made up of several webpages. A web page is a created document using HTML markup language and (optional) programming languages ​​such as PHP, ASP, and so on. being accessible to visitors via the HTTP protocol, which transfers the information from the server to browser. The web page is called because because it appears on a monitor, it resembles a page the newspaper: usually web pages have a width that fits entirely on the screen. Instead, the page can be even much higher than the height of the screen, but it can still be easily the normal functions of the mouse and browser used by & quot; pull & quot; up and down. Also, one Web site can be viewed on any device connected to the Internet capable of displaying information through through HTTP (some mobile phones, PDAs, etc.).

A multiple-page web site usually has an initial or main page called homepage, from which links to secondary, secondary pages go. Structures and schemes of & Quot; navigation & quot; inside of web sites are very different, depending on the purposes, desires and the possibilities of the bidder. Usually this homepage is just the homepage of the site, which the web site bidder makes publicly known as a starting point for its entire website.

What is a presentation site:

The presentation site is an ally of your company, it can present your work done in so it's easy to understand and for a person who does not work in your field using the presentation site you can present both the team, its qualification and the equipment and the materials you use to make a quality work that can be guaranteed.

A fair presentation site must contain:

1. Homepage

This is the most important page in the entire site. It must contain a few words that to excite the reader / visitor's interest to enter the other pages of the presentation site.

2. Services

This is the page where you will list the services you offer, whether or not they contain the prices.

3. FOTO / VIDEO Gallery

This is the page where you will present the services you provide, your activity as well as the work done, the materials and the equipment used here will also be visible.

4. Guarantee

This is the page where you will specify the warranties offered to the provided services and their clauses , presented in such a way that they will not create a problem in the future

5. About us

This page should contain some information about your business, for example, when it comes to dealing with it with the services offered, the company's achievements, collaborators etc. Here you can present your team members

6. Contact

Here you will need to add the phone numbers you will answer, the timetable function, address / email addresses, company physical address etc.Tot within the contact page should you also have a unique contact form to facilitate your contact. All within the pages contact you will need to prepare your company's fiscal data.

Advices from us:

1. It would be preferable for the site to be optimized on 2-3 maximum 4 key words / phrases to be linked direct with your business.

2. Your texts contain useful information but at the same time be done structured as we will tell you when signing the contract.

3. Your page design should be as simplistic and appealing as not to bother when your articles are read